This was a brief that was perfect for us. The Irish News newspaper based in Belfast needed an agency that understood the GAA and could produce work that reflected the ethos of the organisation. For the Irish News, GAA supporters are a key segment of its readership.
For any design project, research is key and in this instance we could fast track this element through our in house expertise.
The Irish News quicky realised that with us, their briefs needn’t be as detailed and our presentations exceeded what they were looking for. The result has been a very creative answer to elements that previously would have received very tame ideas.