We worked with the Tyrone County Board to create an identity and visual style for their elite player development programme, the Tyrone Academy, which was established to recognise and develop the best young Gaelic players in the county.
The solution for the final identity was based on the main Tyrone GAA logo. The red hand was replaced with a multi-coloured center piece to represent all the clubs throughout Tyrone.
It was important that the solution for the Academy logo incorporated elements which represented the clubs as they play an important role in the Academy.
The strands of colour carried through from the logo as a branding device which was applied to brochures, playing jerseys and online.
The Tyrone GAA Academy will play an important role in the future of Gaelic Games in Tyrone. We were delighted to be part of producing the visual identity for the Academy, following on from the identity created for the Tyrone County Board several years ago.