Hickey’s Pharmacy

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Already a hugely successful brand, Hickey’s required small but important refinements to their logo and marketing materials.

The Client

Hickey’s Pharmacy opened its first pharmacy in Northside Shopping Centre, Dublin, in 1995. It now employs over 350 people in 36 stores throughout the country.

The Challenge

The marketing team felt the need to review and revise the current branding, including in-store and promotional materials. The core elements of the branding were in place, the Hickey’s ‘H’ and strong purple colour, however they wanted to create their own visual tone across all communications and their 36 pharmacies.

We needed to let the identity breathe, creating the right balance in terms of weight and colour.

The Result

Working on the balance between the ‘mark’ and wording was integral to the correct use of the branding. Additions to the colour palette, typography and styling allowed us to put guides in place that could be integrated into the store merchandising and across external communication quite quickly.

The colour palette needed a tweak and then knowing how to use that palette was key. It was important that the purple did not dominate what we were trying to promote!

Hickeys Logos
Hickeys Logos
Hickeys Logos
Hickeys Logos
Hickeys Logos
Hickeys Christmas Social

Identity, campaign, promotion


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To get a hold of us: Call: +44 (0) 28 8164 8107 Email: hello@LD2.com