The Client
Established in 1990, BA currently operates out of three state-of-the-art factories; one in Co. Tyrone and two in Yorkshire. They are one of the largest kitchen, bedroom and bathroom producers in Europe, supplying small, medium and large manufacturers with bespoke, made-to-measure doors, contract volume orders and the largest ranges of matching accessories available on the market today.
The Challenge
BA needed a new name and brand for their complete kitchen and bedroom offering. With control over their own manufacturing, an enviable range of products and over thirty years’ experience in the market, BA needed a brand that reflected a company of their size and stature.
Following an extensive period of research with the in-house team and also some of BA’s trusted key customers, we launched the brand internally first and then to existing customers in late 2019 following a social media teaser campaign.
Our solution…
Elegant simplicity in terms of branding reflects the design and style of the Blossom Avenue ranges. Our design journey embraced all of the potential touch points, from a stand alone web presence, to e-commerce and a full range of promotional materials.
BA’s network of trusted dealers are now equipped with a full suite of promotional and POS material filled with stunning kitchen and bedroom designs across a wide range of colours and styles.
The print and digital materials make it easy for the dealers and the customer to select the design they like, then they’re walked through the selection and order process. BA dealers also have the facility through their BA dashboard to order the full kitchen or bedroom online, including all accessories and components.
