GAA NOW
The development of a digital brand that complements one of the best known brands in Ireland.
The Challenge
GAA NOW is an online video platform, available on GAA.ie, that houses in-game clips, weekend round-ups, archive footage and match highlights. The challenge was to create an identity that resonates with the audience, reflects the values of the GAA, and stands out in a competitive landscape.
The Solution
Using the well established colour coding for football and hurling we developed illustrative and flowing backgrounds that reflected the speed, passion and movement of our games. The generic backgrounds were the perfect base for clear information graphics for game information.
The illustrations are a key part of the visual style, providing consistency in the branding and design.
The illustrations are a key part of the visual style, providing consistency in the branding and design.
The styling also allows for the use of player photography that integrates into the background styling.
